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Know Your Customer and Generate More Enquiries, Sales, and Business

Many businesses concentrate on how to sell their product or service, e.g. over the internet or face-to-face. But by thinking about how people actually buy, companies can...

Managing a Global Marketplace: Today’s World Is Getting Smaller!

We operate in a global marketplace today, and there is no getting around it. If you primarily focus on where you live, you will lose in the...

Marketing for Architects: Additional Overhead or Missed Marketing Opportunity?

How does 3D Visualization help in Marketing? Sketch work is usually presented in the earliest stages of the design process and CAD produced detail comes later when more...

Reverse Marketing Tactics: Why Corporations Are Telling Us We Don’t Need Their Products

Consider this: Weight Watchers claiming that diets are mean, Dove encouraging us to love our bodies despite their appearance and Tylenol informing us on how to avoid...

How to Host a Successful Marketing Webinar

Hosting a successful webinar is easy to do, but requires a certain amount of planning ahead in order to ensure a high rate of return on investment...

Market Positioning 101: The Fundamentals of Positioning a Product or Company in a Market

There are myriad books, articles and other valuable sources of advice on how to position a product, service, or company for successful competition within a market. Nearly...

Preparing a SWOT Analysis: A Classic Way of Analyzing Your Position

In most traditional MBA programs, a SWOT or "Strengths - Weakness - Opportunities - Threats" analysis is taught as a quick way to get an accurate snapshot...

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