It is easier for employees to accomplish their tasks when they are well informed of the organization’s direction. They spend less time around the water cooler speculating and more time focused on how they can play a role in the overall success. Effective communication takes art, especially when delivering an important message to a diverse group of people. As a leader, forgetting that communication is a key business driver can hurt the overall organization in the long run.

In most cases, employees come to work to do the right thing. Most employees do not get up in the morning to go to work to see what kind of havoc they can cause. However, employees may unintentionally cause havoc if they are not communicated with on a regular basis. Their morale may deteriorate and they may decide that when their boss is too busy to talk they will not know what to do to be successful. Managers should consider these communication keys and missteps.

Communication Keys

  • Communicate on a regular basis to all employees
  • Ensure the communication contains depth and meaning
  • Clarity in the message is critical
  • Use multiple vehicles to deliver various communication messages
  • Take the time to ensure everyone understands the message

Communication Missteps

  • Do not leave room in the communication for speculation
  • Do not leave too much time between delivering messages
  • Do not assume that all employees know what is occurring in the workplace
  • Only using e-mail to communicate can be a critical error in building relationships

When Managers Are too Busy to Communicate

When managers and leaders feel as though other business activities are more important than communicating with the rest of the employee base, they have created a misstep from which the organization may not recover. They must not put off communicating with employees on a regular basis. While effective communication may seem time consuming, a leader needs assistance from their employees to move the business forward. Having everyone on the same page, understanding and feeling knowledgeable about the business is a key to organizational success.


In many organizations, leaders spend more time trying to find the right “spin” for their message that they take too long to get the message out to employees. The longer it takes to get a message out, the easier it is for employee morale to plummet and create a lack of trust of those above them in the organization. Leaders need to remain thoughtful of how they deliver the message, but not so thoughtful that it takes too long to deliver.